Archive for the 'Great Publishing Tips' Category

Short Format Promotional Videos Can Be Excellent for a Organisations Earnings

Tuesday, March 3rd, 2009

You probably already know how useful distributing your businesses Internet video is. For a businesses online marketing manager, online video is a worthy media that can easily capture your potential clients’ attention and double the overall number of users to your firm’s website. Professional videos are extremely good in getting the target consumers’ short attention span. Furthermore, if codes are incorporated and online video sharing is supported, Internet videos can be a marvellous way to get one-way links and thus positively affect your sites position on Google. Vidify are market leaders in short format corporate video production for small businesses.

Indeed, Web video clips have turned out to be a superb source for business or self advertising. The following are numerous tips to circulating your own Web videos.

Firstly, you can post your online video clips on your own site; although this would require you to make your own video hosting arrangements. Ask your Internet hosting solutions contractor if video downloading or video streaming options are supported.

Video downloading is where your viewers have to download your professional video to their computers hard drive. They need to store the professional video to their own workstation before they can play it using their computer’s video player or a downloadable video player software. There are a lot of video downloading service companies that are reasonably cheap. There is also a progressive downloading mechanism where your Internet visitors can play the online video clips whilst downloading them.

Whereas video streaming on the other hand utterly does away with the need to download the professional videos and lets instant playback so it gives the most convenience to your users. Obviously, getting a video hosting business that supports video streaming can cost you a pretty penny.

And finally, the more popular way to circulate Internet videos is by posting your sites to video distribution sites that possess their own video hosting infrastructure. These websites cost you nothing at all to join & will from time to time give you money upload video clips. They also have a big audience base and reach; for example, YouTube acquires around 16 million Web users each and every month.

Advertise Your Firm’s Products with Online Videos

Wednesday, January 28th, 2009

Videos on the Web are a great instrument to publicise your businesses products and services. Of course there are many other types of marketing techniques around which include editorial writing to blogging, from public relations to e-mail. Although, nothing says “cool, connection, & creative” like a short format video.

Each day more and more businesses of all sizes are making Web videos about their offerings. They are not only putting them on their company websites, but They’re adding them to their official blogs. To gain universal twenty four seven visibility, videos are being published to a lot of video-sharing websites like You Tube and Kwego. And why not ? it is very inexpensive, easy-to-do, & can have a noteworthy impact, in some cases, on the traffic it brings to your businesses website. Vidify provides clear strategic insight into managing online video as an effective part your video marketing mix.

There are many other reasons why video commercials are an efficient way to advertise your business.

Online videos enjoy a far reaching distribution: Videos by their own nature are straightforward to “package” which means they are great to fit into an array of different distribution channels. You can put them on your organisations site or blog, if you want you can even save them onto your netbook and show them over and over again at a company show. You can post them to various online video-sharing social sites. You can burn them onto CDs and give them away or sell them. You can even send them via email.

Commercial videos are a good way to advertise. As our knowledge of technology changes, so do the ways in which business like to interact with others. Most people are visually oriented meaning that is how they best understand and work with their world. This makes video commercials the best marketing strategy to speak to today’s public.

These are just a number of the many reasons why videos might be an amazing way to advertise your company’s products & services. Learn more about this area to see how you might exploit your own time, cash, & energy to talk to your target consumers in a modern and remarkable way.

How to Overcome Shyness and Be All that You Want to Be

Thursday, June 5th, 2008

Shyness and social anxiety can prevent people from being all they want to be. If you suffer from
timidity, you are not alone. Do you have a fear of speaking in front of a group? Are you afraid to
meet new people at a social party? Do you get extremely nervous when you are being
interviewed for a new job? Does fear overwhelm you when people try to make conversation and
you are afraid you will say the wrong thing? All of these fears can prevent you from succeeding
in your personal and professional life.

“Many famous people have dealt with problems of shyness, including Eleanor Roosevelt, Robert
Frost and Albert Einstein,” states U.S. News and World Report in the June 21, 1999 issue. “They
conquered their fear and contributed greatly to our world.” “Shyness is a set of learned behaviors
that interfere with relating to people or having successful relationships,” says Nancy Wesson,
Ph.D. on her Web site www.wespsych.com.

I experienced debilitating shyness and social anxiety growing up. Timid people often are very
sensitive people with great empathy and good intuition, that makes them great friends once they
finally make a connection with someone they feel they can trust.

Fortunately, shy people can learn to change these behaviorsthe secret is that they must want to
change. They will alter their ways of relating when they are propelled by a burning desire to
transform and learn new ways to cope with their shyness.

To break patterns of shyness I suggest trying the following activities:

1. Take a speaking course or drama class at your local community college.

2. Do volunteer work for your favorite charity. You will make new friends and build your self-
esteem as you learn new skills.

3. Take the Dale Carnegie Training course on “Effective Speaking.” This is an excellent program
for immigrants as they receive great personal support from the instructors and the participants.
Everyone in the group wants you to succeed.

4. Join a Toastmasters International club in your area to practice your speaking and listening
skills.

5. Next time you are at a social event, introduce yourself to five strangers. If it feels too
threatening, ask an extroverted friend to introduce you to five strangersbut do not let your
friend take over the conversation. In order to learn you must be involved.

6. If English is your second language and it is important to you to practice your English, the
above five activities can provide an opportunity to practice your English. All of the groups mentioned above
will welcome you and support you in your English speaking goals.

I did all of the above activities and practiced, practiced, practiced speaking at the local Rotary
clubs, Lions clubs and other non-profit organizations. It was scary at first but I knew I had a
message I wanted to share with success-oriented people. I had to overcome my shyness to do it.
I did it and so can you. Take that first step today. Pick up the phone and call a friend to support
you in your new adventure.

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Joan Clout-Kruse is the author of Top 10 Traits of Silicon Valley Dynamos and the e-book How to Write Your Great Book in 90 Days or less. Both books help you plan and
set tasks to achieve your goals–both writing and personal goals. Contact her at CoachJoan@powerhousewriting.com or
http://powerhousewriting.com. She can help you write a “how to” book or booklet to attract clients and get recognized
as an expert in your field. She presents speaking programs on How to Write a Book Fast, and How to Promote Yourself in Front of Strangers.

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Top Advisor Asks: Why Does So Much Coaching and Consulting Skew Towards Training?

Tuesday, June 3rd, 2008

A few sessions ago, I was running my class at UCLA Extension: “Building Your Consulting Business,” when a mature, highly experienced student asked a fundamental question about my practice and many others.

“Why does so much coaching and consulting skew towards training?”

His wife, not in attendance that day, is a trainer in an organization. This fellow, already a consultant, was wondering if most consultants simply do what she does, but for several companies instead of for one.

Many do.

Training is very simply a consulting medium, a platform for efficiently and effectively packaging and then sharing information.

There are lots of consulting forums or media, including conversing one-on-one, writing proposals, reports and white papers, utilizing email, encrypted web sites, and recording audios, and videos, to name a few.

From the viewpoint of the coach and consultant, training, especially in seminars, has several advantages:

(1) You select the modules, arrange their importance, and fill them with information you believe is most pertinent and valuable. This gives you control.

(2) You select the length of the program, and indicate the time units required for its proper delivery. If you believe the content requires 20 days of instruction or 2, it is your determination to make, and being the expert, who can refute you without first taking the class?

(3) Once you have designed the program, you can market it vigorously, and each time you repeat it, it is serving you like a template. You don’t have to reinvent the wheel, and you can focus on incremental improvements.

(4) You can develop your own, in-house clone army, and send them forth to do the training under your guidance.

(5) You can license the program to other consultants and to your clients and develop residual income from what you have already invested time in developing and proving.

There are inherent weaknesses in other delivery modalities.

For instance, when you’re doing on-on-one coaching, it can involve you in an inefficient process of give and take, and invite distracting side-stream discussions, especially if your client hasn’t been grounded in your overarching principles.

Seminars, and group trainings, impose discipline on you and on the client. There are specific topics, time units, and clearly stated objectives, and meandering is less tolerated.

Plus, and this is crucial, it is exhausting to improvise one-on-one, as you’ll be called on to do, if you aren’t sticking to a formalized training agenda.

Can you consult without doing some sort of training, without educating or edifying your client? I’m not sure you can, but by deliberately making training the centerpiece of your practice, you give it coherence, and it gives you something that is predictable, reliable, and valuable, that you can leverage, financially and intellectually.

Dr. Gary S. Goodman is the best-selling author of 12 books, over 600 articles, and the creator of numerous audio and video training programs, including “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant-a favorite among salespeople and entrepreneurs. For information about booking Gary to speak at your next sales, customer service or management meeting, conference or convention, please address your inquiry to: gary@customersatisfaction.com.